Crickstart

Project Overview

Industry: Health
Timeline: 2 months (2025)
My Role: Design Lead

Our Story

It all started with a simple belief: What if we could create something that nourishes both our bodies and the planet? Five friends, numerous cups of coffee and late-night brainstorming sessions lead to crafting an insect-based gut shot that could make a difference. We saw the gap in the market: gut health solutions were mainly packed with chemicals, were dairy based and caused immense environmental costs. That's when we discovered the humble cricket a natural superfood packed with protein and prebiotics, that offered a sustainable, dairy-free alternative. We knew what we had found was never done before. It was special. Delicious and functional gut shot that loves you and the planet right back. Crickstart makes taking care of your gut feel like a treat, not a task.

Our Vision & Mission

Our mission is to lead into a new era of gut health and sustainable nutrition with a protein rich prebiotic drink crafted from cricket protein.We believe that crickets are one of the nature's most efficient and eco friendly superfoods which unlock a smarter and cleaner path to digestive health. Hence combining it with plant based proteins, we have created a functional beverage that nurtures the gut, energises the body and champions a healthier planet.

We envision a future where sustainability and health go hand in hand. Where the food we eat not only nourishes our bodies but also helps in keeping the planet healthy. With Crickstart, we're aiming to revolutionise wellness by introducing crickets as the next-generation superfood. Our goal is to normalize insect based protein and inspire individuals worldwide to adopt eco-conscious nutrition.We're driving a movement toward smarter choices, stronger health, and a more sustainable world One bold sip at a time.